85 after the establishment of a mobile e-commerce platform for the girls Jingdong $10 million investment

Jingdong is accelerating the pace of investment. Tencent technology today exclusively learned in the automotive electricity supplier BITAUTO shares heavily, Jingdong and a stake in the community before the mobile platform dressing assistant. Jingdong insiders have confirmed that the investment settled.

This is the B round of financing assistant to get dressed, the size of this round of financing more than ten million U.S. dollars, but Tencent technology temporarily unable to verify the specific financing scale. This round of financing in addition to Jingdong to participate in the investment, dressing assistant another investor is a wholly owned subsidiary of Temasek group investment.

The founder of dressing assistant for 85 after Gu Ying Sakura, the 22 year old co founded Hangzhou city science and technology, 25 year old cash shares to achieve financial freedom, 2012 and decided to seize the mobile Internet opportunities to venture, in September of that year on the release of dressing assistant.

Sell the business through the combination of collocation "in the form of dressing assistant to show the unique style, the same taste to attract users to become a fan. The dressing assistant platform for each buyer is collocation fashion from the media, the community impact directly into economic benefits.

Gu Yingying told the Tencent interview with science and technology, upgrading the electricity supplier of 90 Internet aborigines increased, and open the new era of national electricity supplier, electricity users Chinese slowly began to appear stratification, appeared a group of "quality in the electricity users in the crowd".
The characteristics of this group of people is willing to spend a lot of time to do the "Amoy" behavior, and would like to go to a quality platform (perhaps the price is not the lowest whole network platform), stable buy high quality products, quality and business core is good".

Dress assistant with similar beauty and mogujie.com, are the electricity supplier shopping from Amoy goods into the purchase". Pay attention to the short frequency fast mobile shopping era, to provide users with time and cost savings shopping mode, the difference is that more emphasis on dressing assistant".
Chang Bin, assistant vice president of investment by the Jingdong responsible for finalizing the dress, this round of financing has 3 main purposes:
1, create quality supplier of the supply chain system, through the establishment of strict audit, tracking and evaluation system to strict selection and optimization of dressing assistant settled stores, and maintain a dynamic elimination system.
2, the establishment of a brand service center, standing before the seller, to provide a one-stop shop for the protection of clothing and security services to buy customer service.
3, improve brand awareness, accumulate more users.
According to informed sources, the current Jingdong still belongs to the stage of testing the waters, but in the field of investment, Jingdong logic in terms of investment has been very clear, the main direction is to focus on the main business, investment business, Internet banking and universal intelligent hardware etc..
Analysts pointed out that Jingdong overwhelmed investment assistant dressing, should be valued for the position of its female electricity supplier entrance. Dress assistant on the user 99% is a woman, Jingdong brand relative partial male, therefore, the two sides have a lot of cooperation in the field of female users.