| Into the construction of mobile digital ecology in Xiamen |
| In the era of mobile Internet subversion of the traditional business model, the user needs are constantly changing, but also drive the operator's thinking change. In fact, the ability to open has become the current operators to deal with the challenges of the mobile Internet business, the key strategy to increase revenue, but also the only way to achieve digital business transformation in the digital economy era. Operators have released their open platform strategy, and access to new growth performance. Recently, China Unicom WO+ DreamWorks into Xiamen activities held successfully in Xiamen software park. Tang Min, general manager of Unicom Broadband Online Ltd card business division, delivered a keynote speech at the meeting. As at the helm of China Unicom WO+ DreamWorks "business incubator model, industry trends and mobile digital Tang Min from the ecological point of view, elaborated China Unicom WO+ DreamWorks" development concept and strategic deployment, and introduced China Unicom in the open core ability, the construction of digital business ecosystem the unique value and business development. First task: the core resources of products and capabilities The event, Tang Min said: "the WO + DreamWorks is an open platform, both China Unicom operators will also have the ability to output, the integration of third party resources, while China Unicom WO+ open platform, the main task is to the operator's core resources and production capacity, and some of the core package third party resources and resources, through the API and SDK open to application developers." According to Tang Min, from the beginning of 2014 to the end of the year, China Unicom WO+ open platform and WO+ DreamWorks revenue has increased from several hundred thousand to seventy million. So far, the dream of the WO+ plant has more than 1 thousand partners, the application of up to more than 10 thousand. Three key abilities After the introduction of China Unicom WO + open platform, Tang Min to the scene animation industry entrepreneurs, investors, practitioners and other hundreds of guests to highlight the ability of the three China Unicom WO + open platform -- APP billing, verification code SMS, SMS number. • App billing: fast, accurate, ruthless APP billing has three advantages: accurate, fast and stable. The quasi - settlement rate can be accurate to the province, accurate to the user, can be controlled within 95% accuracy; fast - partner after China Unicom WO + open platform official website registered can obtain billing immediately, audit, access, test, on-line settlement, are very fast, general partner is 45 days to get a steady settlement; synergistic effect and professional network division, the first multi network element to overcome the delay information, the level of bad debts in millions and tens of millions in a steady state. SMS verification code: high arrival rate, users do not dislike Whether it is hand travel or electricity supplier in the user interaction, the need for authentication, SMS verification is an important solution. Unicom SMS verification code WO open platform is very convenient, the tariff is referring to the entire industry SMS tariff set can achieve high arrival rate and the user is not objectionable. So far, it is free to use APP to verify the ability of a partner to use the SMS when it comes to billing capabilities. • digital messaging: capacity is not restricted The digital message is through a set of encoding technology, the use of existing mobile phone standard protocol, through the data network to text, static picture, dynamic pictures, audio, video, or even install packages sent documents to the user's mobile phone SMS inbox. Partners can be digital messaging SDK, the APP notification multimedia. "2 principles" + "the spirit of the 3"" About Unicom WO + open platform business, Tang Min said it would adhere to the 2 principles and the spirit of the 3 1". 2 principles: no service marketing platform and quality first; "3 1" spirit of service of each Unicom card users, good service to every partner, every ability to call the functional technical service. " In Tang Min's view, WO+ DreamWorks in Xiamen which is of epoch-making significance, "put together the whole network billing capabilities and network communications capabilities here, but also to the third party resources gathered here, so relying on the WO+ DreamWorks Xiamen base to better stable developer services this is the gospel for stable developers. At the same time, he also said the "WO+ DreamWorks" landing in Xiamen, is the basis of adhering to the 2 principles and 3 spirit, more integration of technology and service resources, to provide support and more comprehensive protection for the development of each partner, China Unicom system and more dynamic convergence ability of diffuse partners. A win-win situation together with partners. |
